Service
SEO
Technical SEO, content and structure that hold up over time — built for both Google and AI search.
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You talk to the person doing the work
No handover between salespeople, project managers and specialists. You deal directly with the person who analyses, plans and does the work.
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We optimise for deals, not clicks
Clicks, traffic and leads are only steps along the way. We follow what actually leads to sales and put more effort where it pays off best.
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No lock-in and no hidden costs
The price is set before we start and it holds. Nothing is added beyond what we agreed, and you are never tied into a contract to get help.
What does it cost?
SEO
We optimise a set number of pages each month and then move on to the next — not the same pages over and over. After three months we evaluate what the work actually delivered.
Frequently asked questions
How long before we see anything?
Technical faults can show within weeks. Content and rankings normally take three to six months before they move in earnest, longer in competitive sectors. If someone promises faster than that, ask them what they mean.
Are we tied in?
No. The programme runs as long as there are pages left to work through, and you can end it. That said, shorter than three months is pointless — we wouldn't have time to measure whether anything worked.
What's the difference from AI visibility?
None, with us. Showing up in ChatGPT and Google's AI answers rests on the same foundation as ordinary SEO: comprehensible structure, structured data and content that answers questions. Which is why we don't sell it as an add-on.
Can we do parts of it ourselves?
You can, but we don't recommend it. The analysis is the hard part, the execution is what decides the outcome, and if it's half-done nobody can tell afterwards whether the strategy was wrong or simply never happened.
What does SEO cost per month?
Our base programme is SEK 3,900 a month and covers two pages a month. Going faster costs more per month and less in total, because the programme is shorter. AI visibility, link building and blog posts are add-ons on top. Work it out yourself in the calculator higher up the page — it gives a real figure, not a range to interpret.
What's included in an SEO package?
With us: technical foundations, optimisation of a set number of pages per month, content that answers buying questions, and structured data. Plus reporting that says what we changed and why. AI visibility, link building and blog posts are add-ons. What is not included is a lock-in period.
Is SEO free?
The rankings cost nothing, unlike ads where every click has a price. But the work behind them costs — someone has to analyse, write and rebuild. The difference is that an ad stops delivering traffic the day you switch it off, while a ranking stays put and keeps working.
What's the difference between SEM and SEO?
SEM is bought visibility, meaning ads you pay for per click. SEO is organic visibility built over time. SEM delivers from day one but stops when the budget runs out. SEO takes months but keeps giving. Most B2B companies need both, and need to start them at the same time.
Most people who come to us about SEO have tried before. Someone delivered a report full of green bars, the rankings moved, and the phone still doesn’t ring any more than it did. The problem is rarely that the work was done badly — it’s that it was optimised against keywords instead of against buyers.
We start at the other end: what does someone actually search for when they’re about to buy from you, and what’s stopping you from being there when they do?
What you get
- A technical foundation that holds — indexing, speed, structure and internal linking.
- Content that answers real buying questions, not keyword volumes.
- Structured data that makes you readable to both Google and language models.
- AI visibility (AEO) is an add-on at roughly 25 per cent of the optimisation work. Much of the groundwork is shared, but the work that actually moves you into the AI answers is its own.
- Reporting that says what happened and what we’re doing about it — not a screenshot of Search Console.
How it works
We work in a rotating programme. A set number of pages is optimised each month, then we move on to the next round. Nobody should pay us to optimise the same two pages again and again — there’s nothing left to do on a page after the third month.
After three months we stop and evaluate what the work actually delivered, before deciding what the next round should contain. You choose how quickly the whole list gets worked through, and the pace sets the price.
This is right for you if
- You sell something people think about before buying — not an impulse product.
- There are searches to capture — meaning your customers google before they buy.
- You can live with it taking months before the numbers move.
And it isn’t right for you if you need leads this month. Advertising is the tool for that, and SEO is what you start alongside it so you don’t have to buy every click two years from now.
We have done this before
Hallbyggarna Jonsereds & NSS Group
Sole marketing coordinator for four Nordic companies since 2019 — from campaign planning to CRM and sales material.
Menssäkrad
Greater visibility on Google through paid search, SEO and social — for an offering most employers didn't know existed.
Sahlberg Byggteknik
Local visibility for building control services across six municipalities — Google Ads against demand, SEO against service and location.