Service
Google Ads
Campaigns optimised against real business goals, not against clicks.
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You talk to the person doing the work
No handover between salespeople, project managers and specialists. You deal directly with the person who analyses, plans and does the work.
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We optimise for deals, not clicks
Clicks, traffic and leads are only steps along the way. We follow what actually leads to sales and put more effort where it pays off best.
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No lock-in and no hidden costs
The price is set before we start and it holds. Nothing is added beyond what we agreed, and you are never tied into a contract to get help.
What does it cost?
Google Ads
The fee follows your ad spend continuously — not the number of campaigns, and not in jumps between packages. Raise the budget by a thousand and the fee moves by a few tens, with no step up because you happened to cross a threshold.
Frequently asked questions
Is the ad spend included in the fee?
No. You pay the budget directly to Google. Our fee is separate and calculated from the size of that budget.
What does the setup cost?
Tracking, importing conversions into your CRM and reviewing the account structure is a one-off cost. If the tracking is already there and can be verified as correct, we deduct it in full.
Do we have to use HubSpot?
No, but you need something that records deals. Without it we can measure leads but not what they were worth, and then bidding loses its most important input.
How quickly do we see results?
Traffic the same day. Meaningful optimisation requires conversions to accumulate first, which normally takes four to eight weeks depending on volume.
How much does it cost to advertise on Google?
Two costs: the budget you pay directly to Google, and the fee for managing it. You set the budget yourself. Our fee starts at 2,900 SEK a month and then follows the budget continuously, with the percentage falling as it grows. No packages and no thresholds where the price suddenly jumps.
Is Google Ads free?
No, you pay per click. Having the account costs nothing, though, and you set your own daily spending cap. What decides whether the money is well spent isn't the cost per click but how many of those clicks become deals — and that requires the account to be connected to your CRM.
How do I get my company to show up on Google?
Three routes, and they complement each other: ads that deliver immediately, organic rankings built over months, and a complete Google Business Profile for local searches. If you're in a hurry you start with ads and build the organic side alongside, so you're not buying every click two years from now.
What does it cost to be at the top of Google?
At the very top are the ads, and there the price is set in an auction — what a competitor is willing to pay for the same search decides it. The top organic position can't be bought, whatever anyone claims. That place is earned, and it takes months to take.
You pay for clicks. Google optimises against whatever you tell it is a goal. If that goal is “form submitted” you will get plenty of forms — including everyone who never becomes a customer. The account looks good in Google Ads and worse in the accounts.
What changes the game is sending back what actually became business, so that bidding learns the difference between a lead and a customer.
What you get
- An account structure built around how you actually sell, not from a template.
- Conversion tracking that measures deals, not clicks.
- Deal values imported from your CRM back into Google, so bidding optimises against the right thing.
- Ongoing work on keyword lists, negative keywords, ad copy and landing pages.
- Reporting that shows cost per deal, not cost per click.
How we price it
The fee follows your ad spend continuously. No packages and no thresholds where the price jumps because you added another thousand. The percentage falls as the budget grows, because the work doesn’t grow as fast as the money.
We don’t price on the number of campaigns. A campaign is a container, not a measure of work, and charging per campaign would give you a reason to build a worse account to keep the fee down.
This is right for you if
- There’s demand to capture — someone is genuinely searching for what you sell.
- You can receive leads and follow up within a reasonable time.
- You have, or want, a CRM where deals get recorded.
It isn’t right for you if the budget is so small that data never accumulates. Below a few thousand a month it becomes guesswork rather than optimisation, and the money is better spent elsewhere.
We have done this before
Hallbyggarna Jonsereds & NSS Group
Sole marketing coordinator for four Nordic companies since 2019 — from campaign planning to CRM and sales material.
Menssäkrad
Greater visibility on Google through paid search, SEO and social — for an offering most employers didn't know existed.
Sahlberg Byggteknik
Local visibility for building control services across six municipalities — Google Ads against demand, SEO against service and location.