AI visibility (AEO)

Language models build their answers from pages they can read, understand and find a clear statement in. So structure is what decides it: answering the question outright instead of working up to it, having structured data that says what the content is, and being mentioned on pages outside your own domain. There is no ad slot to buy, and anyone promising to guarantee you a mention is selling something they do not control.

AEO is an add-on to the SEO programme, not a price list of its own. It runs to roughly 25 per cent of the optimisation work — switch AI visibility on in the calculator higher up the page and you get the figure for your own scope. Charging it on the optimisation rather than on the whole monthly fee is deliberate: link building already drives AI visibility in itself, and you should not pay for that twice. If you want AEO alone and no other SEO, it is priced after a review, because the scope then depends entirely on the state of your site.

Overlapping, not the same. SEO competes for a place in a list of ten results, where second best still brings traffic. An AI answer often names three suppliers and no more, so there is no consolation prize. What differs in the work is that AEO puts more weight on being mentioned on other people's pages, and on your content answering the question in its first paragraph.

Yes, but not the way you measure rankings. Two model answers to the same question are not identical, so a single test tells you nothing. We measure in aggregate instead — how often you are mentioned in your category, in your market, against the companies you compete with — and re-run it monthly so the report shows movement rather than a snapshot. It is slower data than SEO reporting, and that should be said before you buy.