Hallbyggarna Jonsereds & NSS Group

NSS Group is the Nordic region’s largest supplier of halls and tarpaulins, spread across four subsidiaries in Sweden, Norway, Finland and Denmark. Four markets, four languages and four sales organisations that all needed to pull in the same direction without losing what was local.

The engagement has been broad rather than narrow: strategic and operational marketing coordination for the whole group, campaign planning across the markets, e-commerce and content, running HubSpot, project management for the web, and producing sales material and analysis.

What holds it together is the measurement. When four companies run campaigns in parallel, the hard question isn’t which one generated the most clicks, but which activity in which country actually turned into business. That requires CRM and campaign data to speak the same language — and it’s that part which has kept the engagement running for over six years.