Sahlberg Byggteknik AB
Sahlberg Byggteknik
Local visibility for building control services across six municipalities — Google Ads against demand, SEO against service and location.
Sahlberg Byggteknik needed to strengthen its digital presence and reach the right audience in specific geographic areas.
Building control work is almost always searched for locally. Someone building in Heby looks for building control in Heby, not for construction consultancy in general. The work was therefore built around location rather than sector, targeting Enköping, Uppsala, Heby, Västerås, Tierp and Sala.
Google Ads captures the demand that already exists and delivers from day one. SEO builds the positions for service and location over time, so the same visibility doesn’t have to be bought again every month. The combination is cheaper than advertising alone and faster than optimising alone.
Services in this engagement