Own project
SSK-femman
A free fantasy game for Södertälje SK supporters — built to test engagement and repeat use for real.
SSK-femman is an unofficial fan project for the ice hockey club Södertälje SK: a free fantasy game where supporters pick five outfield players each round, guess the goalkeeper, predict matches and compete against each other in private leagues. Around it sit tables, playoff standings, a scoreboard and the rules.
The point of this project is the coming back. A campaign site is measured on a single visit; a game that follows a season is measured on whether people return every round — a considerably harder question, and a considerably more useful thing to know how to build.
Registration stays open all season and new players can join at any point, which means the site has to cope with being filled up mid-stream.
As our own project, we can show all of the data, right down to how many came back for round two.
Services in this engagement