Sector
E-commerce
E-commerce is the opposite of B2B on nearly every count: the purchase takes minutes rather than months, one person decides, and there's enough data for the statistics to genuinely mean something. What's hard instead is the margin — most things can be measured, but not everything measured is worth chasing.
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You talk to the person doing the work
No handover between salespeople, project managers and specialists. You deal directly with the person who analyses, plans and does the work.
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We optimise for deals, not clicks
Clicks, traffic and leads are only steps along the way. We follow what actually leads to sales and put more effort where it pays off best.
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No lock-in and no hidden costs
The price is set before we start and it holds. Nothing is added beyond what we agreed, and you are never tied into a contract to get help.
How we help you
SEO
It's the category pages that sell, not the product pages. We build structure and content at category level, clean up filter pages that eat your crawl budget, and make sure product data is readable to search engines and AI tools alike.
Google Ads
Shopping and Performance Max live or die by the product feed, so that's where we start — titles, attributes and disapprovals before budgets. Then we separate brand searches from everything else, because otherwise they hide the fact that the rest isn't performing.
Marketing automation
Abandoned carts are only the beginning. Flows for repeat purchase, replenishment and win-back are what lift lifetime value, which in turn decides how much you can afford to pay for a new customer.
The most common trap in e-commerce is optimising against last-click ROAS. It looks tidy in the report and in practice rewards brand searches and retargeting — in other words, customers you already had. Meanwhile the thing that actually fills the top of the funnel starves, and six months later you’re wondering why growth stalled even though every number looks good.
So we look at contribution margin and new-customer share alongside ROAS. An account delivering 8x ROAS on retargeting and zero new customers is dying slowly.
What’s specific to e-commerce
- The product feed is half the job. Titles, categories and attributes decide what you show up for at all.
- Returns and per-product margin make revenue a worse target than contribution margin.
- Seasonality and promotions make month-on-month comparisons misleading almost every time.
- Volume is high enough for A/B tests to be statistically meaningful — use that.
- The consent shortfall bites harder here, because decisions are made on data rather than on instinct.
And an honest boundary: below a few hundred orders a month it’s too early for advanced attribution. The money is in the feed, the product pages and the checkout, not in modelling.