Sector
Construction & contracting
Construction and contracting is one of the few sectors where search marketing still works straight off: someone is going to build, renovate or inspect, they search for it, and they search locally. That makes the choice of channel easy and the execution decisive — it's about showing up in the right town for the right service, not about building a brand.
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You talk to the person doing the work
No handover between salespeople, project managers and specialists. You deal directly with the person who analyses, plans and does the work.
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We optimise for deals, not clicks
Clicks, traffic and leads are only steps along the way. We follow what actually leads to sales and put more effort where it pays off best.
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No lock-in and no hidden costs
The price is set before we start and it holds. Nothing is added beyond what we agreed, and you are never tied into a contract to get help.
How we help you
SEO
The rankings on service plus location are what let you stop buying every click. They take months to build but hold for years, and in this sector the competition for local terms is often manageable.
Google Ads
The fastest route to enquiries when demand is local and concrete. We build campaigns per town and service rather than broad sector campaigns, and set up call tracking so the phone enquiries count.
HubSpot CRM
When a single job is worth a lot, the follow-up becomes decisive. The CRM means a quote that went nowhere in March comes back onto the table in September instead of being forgotten.
We’ve built marketing for the Nordic region’s largest supplier of halls and tarpaulins, for a building consultancy across six municipalities, and for a network of certified inspectors in Mälardalen. It’s the same pattern every time: the demand exists, it’s local, and whoever shows up when it arises gets the job.
What’s specific to this sector
- Searches are geographic — service plus location, almost always.
- Demand is seasonal, which makes budget planning more important than in other sectors.
- A single job can be worth hundreds of thousands of kronor, so a few right leads go a long way.
- Many enquiries come by phone, which makes call tracking necessary for the measurement to hold.
That last point is the one most often missing. If you only measure forms in a sector where half the demand picks up the phone, the advertising looks twice as bad as it is — and then cuts get made to the thing that’s actually working.